Why guerrilla marketing

If you have any suggestions, do let us know in the comment section below. Beauty is an eloquent individual, loves to express a myriad of topics through her words. With a never-say-no attitude, she is ready to take any professional challenge head-on and gives her best to any project entrusted to her.

She hopes to make an impact through her writing and build a career out of my passion. Guerilla marketing is the capacity to attract a lot of attention without the need for an extremely large budget. Typically, startups are carried out who do not have the money to invest their way into public discourse.

Importance of Guerrilla Marketing 10th Sep'20 26 1. Like Share Loved it? Share with others. Please select the following What is Guerrilla Marketing? Read the below article to know more about it: 1. Click Here 2. The best way to set KPIs for your guerrilla marketing campaign is to lean on the previous results.

Your task with guerrilla marketing is to catch potential customers off guard in a familiar environment. Moreover, you need to surprise and delight them. Start by learning what people are talking about at the moment. This is where social listening tools will come in handy.

Another magic wand for you is Google Trends — a service to analyze the popularity of top search queries. Apart from exploring current situations and trends, learn more about your competitors. Try to find their examples of guerrilla marketing campaigns and analyze them. Both best and worst practices can provide you with valuable insights on how to shape your unique distinguishable action.

If you are floundering to find a technique for your guerrilla marketing campaign, good old brainstorming can help you get the ball rolling. Gather your colleagues together and encourage them to generate some ideas.

Set the time limits for a session and make sure everyone enunciates their suggestions. The main rule here is to avoid evaluating the ideas on-the-go — it will impede the creative process. In the following stage, you need to assemble the ideas created before and gauge them. Take into consideration the resources you have to bring the idea to life. As we said before, a guerrilla marketing campaign is a complex undertaking.

It requires you and your partners to consolidate a lot of efforts. For instance, to simply stick a poster in a public place, you need to form the pitch, create the design, print, and glue the poster.

Make sure each stage of work is done properly and in a timely fashion. To save your campaign from flopping, take one more critical look at it before executing it. Think of how customers may perceive your message and how they will react. Try to find the possible downfalls and predict how they will affect the campaign overall.

Finally, there is always the chance that everything will fall flat. You should consider it, foresee the worst possible scenario and generate a plan B in case it occurrs. As guerrilla marketing campaigns on average aim at creating buzz, it may seem hard to measure their results. If you are puzzled over how to track them, here are a couple of hints. However, the tactics listed above will help you measure the effectiveness of your campaign.

With this action plan on hand, you can set up a guerrilla marketing campaign without missing any important part of it. Now it's time to get into details and learn some strategies you can adopt. Thinking through guerrilla marketing techniques can get tough.

A pop-up shop is a temporary store, that businesses can easily set up and take down. If you want to employ this tactic, try to think outside the box and pick an unusual yet well-trodden spot. For instance, you may open a pop-up shop inside another shop or at a big event. Another option is to rent a van or truck and create a mobile version of the store. To achieve your pop-up shop goals, remember to launch a promo campaign.

It allows you to embrace a much bigger audience. Consider trying various types of marketing to grab audience attention. For instance, you may employ influencer marketing. Posters and stickers are a cost-effective guerrilla marketing tactic.

You can offer your clients branded stickers so they can show off your brand to others. An even more effective way to use this strategy is to place your posters in public places, such as walls, pavement, sculptures, and so on. You can also benefit by sticking them on moving objects, such as public transport.

In the warfare context, guerrilla tactics depend largely on the element of surprise. But how does that translate into the work we do every day? In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. What marketers really enjoy about guerrilla marketing is its fairly low-cost nature.

Evaluate it and figure out which segments of it can be repurposed to include your brand. Outdoor Guerrilla Marketing. Adds something to preexisting urban environments, like putting something removable onto a statue, or putting temporary artwork on sidewalks and streets.

Indoor Guerilla Marketing. Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings. Event Ambush Guerilla Marketing. Leveraging the audience of an in-progress event -- like a concert or a sporting game -- to promote a product or service in a noticeable way, usually without permission from the event sponsors. Experiential Guerilla Marketing. All of the above, but executed in a way that requires the public to interact with the brand.

Image Source. By installing life-sized "messes" throughout the streets of New York -- a giant, knocked-over coffee cup and a gigantic melting popsicle -- Bounty found a unique way to advertise its product and the solution it provides, with minimal words.

You might ask, "Wouldn't a concise billboard ad accomplish the same thing? Culturally, we're starting to opt for every possible way to eradicate ads from our lives. This campaign, unlike an ad, isn't as easy to ignore. After all, if you stumbled upon a melting popsicle the size of your mattress on your way to work, would you stop and look? We would.

The big takeaway: Identify the biggest problem that your product or service solves. Then, find an unconventional way to broadcast that to the public -- preferably without words. Some Tinder users were surprised to see none other than comic anti-hero and legend Deadpool showing up on their Tinder. With "cheeky" pics and witty profile copy, Deadpool broke the fourth wall and met potential movie-goers ahead of the movie's Valentine's Day release.

If the Tinder user "swiped right" and matched with the character, they received a link to purchase tickets. While Tinder isn't the best way to generate buzz -- it's limited in its reach to a small subset of users, and you're technically not allowed to use the platform for promotion -- screenshots of this gag quickly made it to social media, garnering a ton of attention. The big takeaway: Promotions that use "interruptive" techniques aren't frustrating if they create unexpected delight.

Have you ever seen how powerful of a motivator free food can be? Make it a sweet treat, and you have yourself a winning combination. Childish Gambino likely had this in mind for his "Summertime Starts Here" pop-up events where free ice cream was given away.

As people queued up in the heat for some delicious ice cream, Gambino's two singles played on a loud speaker. The big takeaway: Sometimes you have to draw an audience in with incentives to earn attention.

Okay, this one might not be entirely fair, since it wasn't pulled off "in real life. It might sound impossible to actually carry out something like that. But imagine -- what if you could create musical posters for your brand? Again, it's different than a billboard ad because, when we walk by a wall of paper advertisements in, say, New York City, we don't expect them to start moving.

Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew. Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches. This Weight Watchers magazine advertisement changes shape as users remove perforated pieces. This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience.

These free Hamburg city maps were given out at tourist booths. Raising awareness of Alzheimer's disease with sneaky marketing. This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media.

Similar to the elevator ad above, this ad for the Maximum Ride book series uses the edge of an outdoor staircase as a tool in their optical illusion. Crosswalks are another urban structure often used by guerrilla marketers.

In this example, Mr. Clean shows off his cleaning power on a crosswalk. Clean pulls off a great guerrilla marketing gag on a city crosswalk. Casino and resort ad at the airport targets frequent travelers. Unicef reminds city-dwellers of the millions of people around the world who do not have access to clean drinking water.

Duracell adds their flashlight posters to illuminated areas, reminding users of the power of Duracell. Cover Girl makes clever use of a city turnstile to mimic their Lash Blast Mascara application comb.