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Celebrate Halloween with Headline Studio Pro. Improve your marketing with fluff-free training. CoSchedule's Headline Analyzer Studio will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. In content marketing, color is an emotional cue. In an ocean of content marketing , color can help yours stand out. Which hues you choose can also affect usability and whether content is readable it or not.

This is what makes understanding color psychology so important for the success of your content. However, poor color choice can also negatively change the impact of your message. Get it wrong, and your great content and your amazing call to action will be easily ignored. Even NASA is concerned about color ; enough so that they provide free online resources to help non-designers choose just the right shades. Click To Tweet. Your download should start shortly. Or you can download it manually here.

Get Your Download Now. Understanding how color works isn't just for artists dipping their hands into paint and pigments all day long. Anyone in marketing needs to understand the basics of color theory because no matter what you are using color in your content. Primary colors are the three colors that make all other colors. They are red , blue , and yellow. These three colors can be used to create the next level of colors, called the secondary colors.

Secondary colors are purple , green , and orange. They are created using the primary colors. If you look on the color wheel, you'll find the secondary colors in between two primary colors. Tertiary colors take secondary colors one step further. They are the "two-name" colors, such as red-purple , red-orange , yellow-green , etc. They are created by adding more of one primary color than the other creating not a true secondary color. It ends up being closer to the primary color.

Primary , secondary , and tertiary colors , without the addition of white, black, or a third color, are pure or saturated colors. They are intense, bright, cheery, and untainted colors. When white is added to a pure color, you get a tint. Some people refer to these as pastel colors. They are lighter and paler than a pure color, and not as intense.

When black is added to a pure color, you create a shade. These darken and dull the brightness of pure colors, and range from slightly darker to almost black. You often hear people saying that a color needs to be "toned down", meaning it's too intense and they want to drop the level of intensity.

So there we have it: a complete color wheel with primary , secondary , and tertiary colors , plus their tints , shades , and tones. You can see how it all fits together on the color wheel below. Cool colors are all on the left side of the wheel, in the blues and greens.

The warm colors are all on the right side of the wheel, in the yellows and reds. Now that you understand color theory and the color wheel, you can start to use color purposefully in your content marketing.

When it comes to color techniques, the use of contrast is particularly important, and it's probably the one that will lead you to butt heads with your designer the most. Contrast is how one color stands apart from another.

It's what makes text or objects distinguishable from the background. High contrast is when colors easily stand apart from each other. Low contrast is when they don't. Often, people assume a difference in color is what creates contrast, but that's not true. You might have two colors that are completely different but have no contrast at all because their tone is the same. To test out your colors contrast, turn them into grayscale and review their contrast.

Yellow is bright, for example, while blue is darker. Yellow and orange have little contrast with each other, despite being different colors. When different colors have the same tone level of gray as you just learned , they will not have much contrast, either. It isn't enough to simply pick two different colors when making decisions about contrast.

Generally, high contrast is the best choice for important content, because it is most easily seen. Dark on light or light on dark—it's the easiest to read. It might not be exciting, but it is readable. Designers often prefer low contrast techniques. They like to make things look beautiful, but beautiful isn't always the best for readability. Tone-on-tone similar colored combinations are very popular and while their subtlety is quite attractive, they are also difficult for people to read.

In order to use similar colors, while getting the contrast you desire, create a color scheme with both complementary and analogous colors. What's that? Let's keep reading! The color wheel can help you choose great color combinations for your call to action button, your infographics, and your lead collection pop-up. A study from the University of Toronto showed on how people using Adobe Kuler revealed most people preferred simple color combinations that relied on only 2 to 3 favorite colors.

People like simplicity; it makes your content easier to understand if they don't have to interpret it through many colors. And remember, color has meaning so each color adds or takes away from your message. Too many colors make for a confusing message. So how do you choose those 2 or 3 colors? The color wheel can help.

Back to the Top. Complementary colors are "opposite" colors. They are opposite of each other on the color wheel, meaning the one color they lack is that one opposite of them. They are geographically and color-wise the opposite, and provide a kind of visual tension because they are so opposed to each other.

You might even notice that some of your favorite sport teams use complementary colors. From football to hockey, opposite colors are used for some great color combinations. When the human eye sees a painting full of different kinds of greens, any bit of red is going to stand out amazingly well. Because red is the opposite color of green. When the eye has been looking at a lot of the same color, it wants to see the opposite for a visual break.

Using complementary colors is the easiest way to get something to stand out. Use them with caution to keep your content from being too visually jarring. Let's look at the CoSchedule homepage as an example. What colors do you see? It's mainly blue , but our most important button, the "Get Started Free Now" button, is orange. Orange is the opposite color of blue. In a sea of dark blue, your eye is going to naturally notice orange faster than any other color. We also ensured that the orange button contrasted from the dark blue to make it even more visually present.

A quick word of caution: Red and green, two complementary colors, present a sticky problem. Some people have color blindness and cannot distinguish between certain colors, and red and green are a common problematic combination.

Colors with heavy amounts of red and green in them get bungled up, too. Did you know that Facebook is blue because Mark Zuckerberg is red-green colorblind? He sees blues the best. The above example shows the three types of color blindness: Deuteranope, protanope, and tritanope.

Similar to Mark who sees blue best, it's no wonder why blue is one of the more popular colors as it stretches even beyond color blindness.

To help with color blindness when using complementary colors, remember there must be high contrast. Try to never use a color solely as the information source.

Include text in graphs and infographics whenever possible as well. High contrast and additional text will ensure that even when color blindness is present, your visuals will be both readable and enjoyable to see.

If you want to use three colors instead of just two, using split complementary color schemes is a way to capitalize on the power of complementary colors but add a third color to your palette.

To use it, you'll choose one color as your base color, and then the two colors adjacent to its opposite. A split complementary color scheme doesn't have quite the same level of tension that a complementary color scheme does, but it's still visually exciting for your eye. It also adds a level of variety to your color scheme that can be used in a very dynamic, meaningful way. Analogous colors sit next to each other on the color wheel.

They are "related", a kind of family of colors that creates pleasing and relaxed visuals. They aren't jarring, opposite, or clashing. They also don't stand out from one another. Analogous colors can create subtle and beautiful content, but you may need to add a complementary color to get any particular item to stand out. Monochromatic colors are a single color, with its tints, shades, and tones. They are even more soft and subtle than analogous colors since it's a color palette based on one single color.

Monochromatic colors work great when paired with a single complementary color. On the CoSchedule website, we use monochromatic blue colors with orange for the content we want to get noticed. Most designers—when using complementary colors—pair a rich collection of monochromatic colors with a single complementary color.

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The new Frontiers in Communications and Networks will explore ways to bridge connectivity gaps and create a safe and democratic digital environemnt for all.

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Join this article collection with compelling work from chemical scientists in the early stages of their careers Participate now. If you have never done that before, you need to learn about Linux, and here is some background:. Linux can be installed on desktop computers and laptops. You can install multiple OSs on a computer using a multiple boot system , or you can install just Linux on a computer. Either way works. Here is a guide for beginners. You can, in principle, use any Linux distribution.

If you are new to Linux, you might to choose one that is easy to install, such as Mint Linux. You can download the newest versions in different versions via the download link. Make sure you download the package for your system. There are prepackaged systems for Debian based systems such as Mint, Debian, and Ubuntu and for Arch Linux see links below. If you do not have a Debian based or Arch based system, you need to install the source package. If this is the case, please check this link.

Now you can run the software. Open a terminal window and type psycc -v and man psycc and see what happens. In case you are interested, psycc is a cross compiler. It translates the PsyToolkit. Alternatively, you can compile your PsyToolkit. You might not have a Debian or Arch-based system. If that is the case, you will need to "install from source". Installing from source is not difficult, but you need to make sure you have installed a whole bunch of packages on your system that PsyToolkit needs.