When is the mcskillet burrito coming back

In the mids, fast food chains gave "healthy" fare a shot. Most of those new products flopped, and according to Newsweek , fast food places went all-in on gigantic, fat-laden menu items after research found that the most frequent quick-serve customers were young men who wanted big, delicious treats and didn't care about calorie counts. Almost every fast food chain then seemed to be in competition as to who could release the biggest burgers and most massive breakfasts.

The McDonald's McSkillet Burrito, with its calories — twice the amount that can be found in a standard Egg McMuffin — was a part of this fast food fad. While these menu items generated a lot of press and attention, they didn't enjoy lasting success, and nearly all of them were ultimately discontinued, including the McSkillet Burrito.

The McSkillet Burrito was McDonald's carefully crafted response in food form to mids market research that said its customers wanted bigger, bolder breakfast options. It served as a second purpose, though, as an attempt to cater to what the company thought was an underserved market — or at least a demographic that wasn't well-represented in McDonald's customer base at that point.

When McDonald's launched the McSkillet Burrito, an item inspired by Mexican-American cuisine and including traditional Mexican ingredients like salsa and a tortilla, its marketing campaign specifically targeted Latino news outlets, releasing a statement about its first new nationally-released breakfast item in five years on Hispanic PR Newswire. Around the same time, according to QSR Magazine , McDonald's teamed up with the Hispanic Scholarship Fund to sponsor and fund educational opportunities for Hispanic high school students — a charitable move, but one the company leveraged to increase its visibility among people with a Central or South American racial background.

Despite the hard and aggressive sell, and the fact that it was the first major addition to its breakfast menu in years — and a nice alternative to the eggs-on-fluffy-bread approach that dominated its morning offerings — McDonald's couldn't get the McSkillet Burrito to work. The entree wasn't only the biggest thing on the breakfast menu — it weighed half a pound, according to Brand Eating — but it was also among the most expensive. Perhaps the relatively high price point turned off McDonald's customers used to familiar foods for rock-bottom prices.

The McSkillet Burrito also had to contend with other outlets offering more assured Mexican-style breakfast foods. Breakfast burritos made and sold by small and independent restaurants have been part of the American food scene for decades, and McDonald's likely had a hard time making inroads into that sector, where the food was just as inexpensive and just as portable.

But no matter the reason, McDonald's quietly started to discontinue the McSkillet Burrito in the summer of , according to Chowhound. The McSkillet wasn't really new Instagram. The McSkillet was part of a far-reaching fast food experiment Instagram. Sometimes, they flop McLean Deluxe. Other items gain an almost cult following, with Facebook groups dedicated to their return and letter-writing campaigns to get a special sandwich back on menu boards.

An unsuccessful movement to bring back Taco Bell's Beefy Crunch Burrito longterm has more than 51, fans on Facebook.

Here, we look at the fast food burgers, burritos, salads and more that we and many others would like to see offered once again at chains across the U. Some of these may still be available regionally. McSkillet Burritos were very different from the tiny breakfast burritos still offered by the Golden Arches.

This large breakfast burrito was filled with either sausage or chicken, potatoes, vegetables, two types of cheese and a fire-roasted tomato salsa. The chicken version was delicious.

And if the whole burrito doesn't make a nationwide comeback, the salsa alone could be popular. We're going back a ways here. Born in , this hot ham and American cheese sandwich made a short return to the Burger King menu in To stick to the pre-social media '70s vibe, the company allowed people to call a phone number to "like, comment on and share" the sandwich's return. You can still walk into some older Wendy's and see the former footprint of these fast food salad bars.

They were very popular and the options expanded over time, becoming known as the Garden Spot. Some regions of the U. It seems to be popular in colder climates. Maybe the most recent subtraction from a fast food menu, it appears Arby's is only offering fries of the curly variety now. While the curly fries have somewhat of a cult following and are delicious with a side of cheese sauce, some have called for Arby's to make fries straight again. If there ever was a fast food item with more rabid, vocal fans, we don't know about it.

This burrito, which was stuffed with ground beef, Flamin' Hot Cheetos, cheese sauce and rice, has a Facebook page devoted to its return, a hashtag that occasionally trends on Twitter, BeefyCrunchMovement and fans across the nation.