Dr pepper 10 why is it not for women

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The ad campaign and soft drink were developed in an attempt to corner the male diet soft drink market. According to USA Today , it "was developed after the company's research found that men shy away from diet drinks that aren't perceived as "manly" enough. Then again, does simply saying "it's not for women" actually increase the manliness factor of a diet soft drink?

Is there a manliness factor for something like Dr. Pepper in the first place? Pepper really appealing to men here, or are they just having fun and looking for a lot of free media attention? After all, here I am posting the ad for free and so are countless other websites and blogs. The above spot is so silly it plays more like a parody of machismo than the real thing.

Jim Trebilcock, executive vice president of marketing for Dr Pepper, has said that "women get the joke" but since nobody is quite sure what the joke is in the first place, this might be a tough claim to make.

The potential for backlash at perceived sexism is very real, and already spreading. At Jezebel, Anna North rounds up some comments at Dr. Pepper's Facebook page :. Keep it classy, Dr. Do you think the new ad campaign is offensive to women or just creative marketing? Sound Off below. CBS2 Videos. Giants New York Giants. Jets New York Jets. Yanks New York Yankees. Mets New York Mets.

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